Embracing Growth: The Pet Lady, Ltd. Rebrand

At The Pet Lady, Ltd., we’ve always been passionate about providing top-notch care for your furry family members. From dog walks and cat care to expert advice, our mission is to ensure your pets receive the best possible care. But as our business has grown, we realized it was time for our brand to grow with us. That’s why we’re thrilled to introduce our BRAND new look!

Our New Logo

You may have noticed a fresh look to our website, social media, and even our staff are sporting our new look. Our rebrand includes a redesigned logo, updated fonts, new colors, and thoughtfully crafted patterns and icons. But this transformation is more than just a visual change - it’s a reflection of our mission and commitment to our communities.

Why the Rebrand?

Reflecting Our Growth Over the years, we’ve molded our services to better serve our clients and continue to build strong connections with pet parents across the communities we service. Our old brand, while beloved, no longer fully represents who we are today. The new design captures our care, professionalism, and passion for pets.

A Modern, Playful Vibe Pets bring joy, laughter, and unconditional love into our lives. We wanted our brand to reflect that same energy. With cheerful colors and playful patterns, our updated branding continues to  express the joy we see every day in our work.

Recognition A streamlined and recognizable logo ensures that wherever you spot The Pet Lady, Ltd., you immediately feel that sense of trust and care. Our updated icons and patterns were thoughtfully designed to create a memorable and cohesive experience, whether you’re visiting our website, receiving a note from one of our team members or you see us out and about your neighborhood.

Staying True to Our Mission While our look has evolved, our dedication to pets and pet parents remains the same. Our new brand celebrates the heart of what we do - providing reliable, loving care for pets while giving pet parents peace of mind.

A Peek at Our New Look

Logo: Sleek, friendly, and timeless - a nod to our dedication to both professionalism and playfulness with a splash of the essence of our Chief Dog Officer, Lola, and her iconic Beagle ears.

Font: Clean and modern with just the right amount of charm, making our brand approachable and easy to recognize.

Colors: Inspired by our old color palette, the Chicago suburbs, the pets we care for and the joy they bring, our color palette is vibrant and warm.

Patterns and Icons: Fun illustrations of dogs, cats and even guinea pigs, paw prints, and other pet and community inspired elements add a personal touch to our brand identity.

This is a new chapter for The Pet Lady, Ltd. - one where we continue to grow, serve, and celebrate the wonderful pets in our lives. We’re incredibly grateful to our loyal clients and community for supporting us every step of the way.

So, the next time you see our fresh new look, we hope it brings a smile to your face - just like your pets do!  Contact us today to get started!

Lauren Dunkle is the owner of The Pet Lady, Ltd, a pet care company who provides Dog Walks, Adventure Walks and Cat & Small Animal Care to pet parents in Elmhurst, Villa Park, Lombard and Naperville, Illinois. To learn more about The Pet Lady and their mission or providing pet parents with peace of mind knowing their pets are well cared for, visit www.thepetladyltd.com